Denimlab | Sandara x Penshoppe


I love denim. Raw denim, washed denim, blue denim, bleached denim, acid-washed denim, it’s just one of those things you can’t live without. The fabric is synonymous as synonymous with cowboys and railroad workers as it is with rockstars and rebels, it is no wonder that a type of intrinsic style, attitude, and coolness imbues it’s wearer once worn. I was invited by Jeff Bascon, who heads Penshoppe’s direction and I must say I’m glad I made the trip as I saw the latest styles that will for sure be your summer staples very soon.

Joyce Pring hosted with her own brand of approachable sassyness unique to her. After rah rah-ing the crowd, the show was well underway.


Summer means softer, and washed denim for comfort and lighter hues for the temperate weather. Patchwork details, strategic distressing, and shorter lengths true to the trend.


I loved this white pair of distressed jeans!


Some darker hues for good measure, higher rise.


A few of the looks I liked.


Live music while the models walked the runway was a really nice touch.


Classic denim jacket, patchwork distressed denim, and black to gray washes speak style volumes.


CHEATS also performed, which had a sort of Arcade Fire sound while they were doing their breakdowns.


That shirt.


Need this black denim jacket!


Sandara Park was front row brightening up the venue with her pleasant disposition. Here she is with Bernie, Alice and Jeff of Penshoppe.

I31B3586I did a soap opera with Sandara once upon a time, needless to say I’m glad she gamely posed for my camera.


Joyce interviewing Sandara on stage. Sandara busted out in full tagalog thanking her fans and most of all Penshoppe for bringing her over, the noise from crowd made it almost hard to decipher what the clamor was for. Some yelled “Daramon” while others were drowned out with shrieks and screams of delight once their idol came up on stage.


Sea of phones, and the diehard fans!



Sandara is part of Penshoppe’s roster of star-studded global ambassadors that include fellow Asian superstar Mario Maurer and supermodels Kendall Jenner, Sean O’Pry, and Lucky Blue Smith

Man of the hour Jeff Bascon, thanking everyone for coming and to come visit the stores for the latest collection to get the most current offerings of summer trends and styles to date.


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