Timely | SevenFriday

“What time is it”

A beautiful woman asks your group of friends, and while the rest reach into their pockets for their phones you proudly announce the time, ask her what’s the rush, get her number, have an amazing conversation and ride off into the sunset. The end.


This never happens. But it could if you were wearing a Seven Friday. These watches have a sense of excitement about them, when on your wrist you look like you’re about to break a course record or close a deal. It’s a watch that exudes confidence, it doesn’t say country club money or finesse. It’s big on the wrist, well designed and slightly aggressive. I would say rough around the edges but it’s so well made that that wouldn’t be a fitting description.

The watch case looks retro but not to the point of novelty, and though the dial isn’t so easy to read, one doesn’t get sick of looking at it and will be impressed how much refinement is in it.


It’s a watch that isn’t conservative, traditional, or usual. It makes a statement, it shows you know a thing or two about design but aren’t looking to flaunt your wallet size.

Espoused with 15 years of in-depth experience in the watch industry, SevenFriday

founder Daniel Niederer shares his passion for advancement, product performance,

and mélange of styles. “Our intention was to create a timepiece with the best

standards and highly perceived value, but still quite affordable. We wanted to

produce a watch that you just don’t put in a drawer. Normally, you look at a watch

and you think—it’s either a jewelry watch or a sports watch. But when you look at

this watch, you’re actually not sure. Is it classic or modern? I don’t want to specify

what it stands for. I believe a good design shouldn’t explain too much,” he said.

As Niederer’s individualistic nature and lifestyle preference mirror his creations,

SevenFriday shows every self-driven and bright bloke a different take on profoundly

engineered items with the mix of two superb major features in its wristwatches—the

iconic box with an aluminum animation ring and made of stainless steel that serves

as a protective casing; and the impressive interface of mechanical layers composed

of multi-layer dial, unique hands, and complex watch movement.


Meticulous focus on material and finish combined with a workhorse Miyota caliber which keeps time better than you can makes for an excellent companion on your wrist. Highly recommended.

SEVENFRIDAY is available at the following retail stores—SevenFriday Watch Boutiques (Promenade and Mega Fashion Hall at SM Mega Mall); Washington Jewelry Emporium (Alabang Town Center, Eastwood Mall, Festival Mall, Glorietta 4, Greenbelt 1, Robinsons Place Manila, Shangri-La Plaza, Powerplant Mall Rockwell, and SM North EDSA); and Urban Superior Store at Banilad Town Center Cebu City