#BlackIsTheNewClean | Colgate Total Charcoal Deep Clean


Charcoal is black, teeth are white. Two questions are raised in my mind. How does it make your teeth whiter since the concept seems so counter-intuitive? And what other possible benefits can I get with this new product from Colgate?

Here’s a snippet from good ol’ wikipedia

Activated carbon, also called activated charcoal, activated coal, or carbo activatus, is a form of carbon processed to have small, low-volume pores that increase the surface area available for adsorption or chemical reactions.[1] Activated is sometimes substituted with active.

Due to its high degree of microporosity, just one gram of activated carbon has a surface area in excess of 500 m2, as determined by gas adsorption. An activation level sufficient for useful application may be attained solely from high surface area; however, further chemical treatment often enhances adsorption properties.

This microporosity and surface area in just a minute amount of charcoal is more than a football field! I now realize the logic behind how it can remove toxins and stains from your teeth resulting in whiter teeth! Benefits from a substantial amount of toxins and bacteria being expunged from your mouth are stated on the the professional looking tube of toothpaste, to protect from cavities, plaque, sensitivity, tartar, staining, bad breath, et cetera.


On top of the aesthetic quality of whiter teeth and social appeal of fresh breath, removing bacteria also contributes largely to better mouth health. Now I know why #BlackIsTheNewClean.



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