Fiber and Fruit


Amidst fitness crazes, stern regimens, diet fads, and fleeting food restrictions, the pursuit for the elusive lean body (with great washboard abs as emphasis) has been a regular part of the modern Filipino lifestyle.  But in this fast-becoming health-conscious world, looking good is clearly not enough; balancing off the inner workings of one’s system is more important in achieving and maintaining a lean, fit, and healthy figure.  Enter Fiber & Fruit from the country’s innovative snack and refreshment company, Oishi, offering the goodness of soluble dietary fiber in a deliciously convenient and refreshingly natural fruit drink. 

Soluble dietary fiber has been a buzzword of nutritionists and fitness professionals for decades, emphasizing the importance of daily fiber intake to neutralize the ebb and flow of one’s digestion.  While fiber can be acquired from a lot of natural sources such as fruit and vegetables, sadly, the average Filipino does little to meet the 25-gram recommended dietary fiber intake vital in maintaining a healthy digestive system.  And poor workings of the digestive system could lead to a number of ailments and inconveniences: the uncomfortable constipation, the undesirable obesity, or the life-threatening colon cancer.      

So Oishi, with the Filipino health in mind, developed the perfect way of providing your dietary fiber RDA the best way it knows how: delicious, convenient, and affordable.  With over 7g of dietary fiber in every 500mL bottle (or 5g in every 350 mL bottle), Fiber & Fruit matches the fiber content of a sachet of the leading fiber supplement brand, while offering the tastiest, most refreshing option.  With the flavor of natural fruit juices of Apple, Peach, and Grape, fiber intake has gone a long way from the inconvenient, tasteless and texture-weird options currently available.  Readily found in most convenience store chains and neighborhood stores around the country, Fiber & Fruit serves up your daily fiber dose with a simple twist of the cap.
And once you discover the goodness of adding fiber in your diet, you quickly realize that Fiber & Fruit makes living light, clean, and free. By flushing out the toxins from one’s regular food intake, Fiber & Fruit aids in maintaining a healthier stomach, colon, and liver by decreasing their working’s impact on the system.  Fiber & Fruit not only regularizes the body’s inner movements, the refreshing drink also adds healthful, cell-protecting benefits in the body.  And what is good on the inside shows on the outside, so expect a fresher, youthful outlook in life.

So whatever your dietary convictions may be—whether you eat fatty or lean, matched with exercise, or foregoing any fitness activity– maintain a healthy tummy in a fast, fun and ultimately flavorful way. With the goodness of fruit matching the powerful health rewards of fiber, Fiber & Fruit makes fiber intake “O so awesome”!


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